Branding and What’s Really Inside

There’s a movement now going on in the food industry that has a focus on product branding. Within the industry, there are food manufacturers that are getting a make-over by changing a logo or rebranding and repackaging some products to give a new look to an old favourite.

Branding is important for identification for the company that has built a reputation on it’s name. It’s also important for the consumer who historically choses a particular brand for quality, value, price, performance, or any number of reasons.

With increased competition, particularly during times of recession, some companies choose to manufacture products and put labels on them for a specific shop, store, or maybe even for another company. This practice isn’t limited to food companies either. I’ve experienced it in the Electronics, Biomedical, and Pharmaceutical industries as well. And then there are some companies that choose to manufacture products under their own brand only.

When I was having breakfast one recent morning, I noticed that Kellogg’s made an interesting point on the back of the cereal box. It said:

Did you know? We don’t make cereals for anyone else! Kellogg’s has been making cereals for over 100 years. We’re proud to say we still use only the highest quality ingredients in our unique recipes to bring only the very best cereals to your bowl. In fact, we’re so proud of our cereals we don’t make them for ANYONE ELSE. We believe only people who buy Kellogg’s products should enjoy the unique and exceptional Kellogg’s taste. For that reason… If it doesn’t say Kellogg’s on the box… it isn’t Kellogg’s in the box!

After reading that, I thought, “That’s exactly why we don’t put anyone else’s name on our Kylemore Acres products!” Thanks for putting it so well, Kellogg’s!

We’ve only been making our products for just over 5 years now, but we have been approached by other companies interested in having us put their brand on our packaging. It’s flattering to have our products thought of so highly, but Diana and I decided a long time ago when we started this venture that we wanted people to know 3 fundamental things about our Kylemore Acres branded products:

Our sachet and mulling spice products are genuinely Artisan-produced, with all of them handmade on our premises in Co. Galway.
We make every effort to ensure they’re consistent in quality right from our herb growing, harvesting, and drying processes and through the manufacturing and packaging processes.
Our products provide a healthy food option for consumers because all of our products are All-Natural and Gluten Free. There are no preservatives, additives or MSG in our products.

So, to echo what Kellogg’s said about their cereals…